Dec
11
Word-of-Mouth Without Words: Putting It to Work For Our Agency
Posted in: Uncategorized
All of the buzz about buzz marketing these days would have us believe that nothing gets sold anymore without getting tagged, favorited, dugg, blogged and generally shouted from 10,000 consumer rooftops. These tactics are important — our agency has certainly pounded a stake into that ground — but I fear we're missing some of the more subtle aspects of social influence in this discussion.
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