Hasta La Creative!

W+K Tokyo launched the final spot in its “Re:RUN” campaign for Nike Women’s in Japan, entitled “The Finish Line.”

The new spot concludes the story of three women who dropped out of the Nagoya Women’s Marathon but decided, with the help of Nike, to try again. Nike developed custom training programs for each of the three women in the campaign with its professional trainers and followed the women over the course of two months as they prepared for this years marathon. “The Finish Line” follows the women as they face their past failures and once again compete in the Nagoya Women’s Marathon. Unsurprisingly, it has a rather happy ending. W+K Tokyo and Nike also covered the women’s race days on social media, so those following the campaign will hardly be surprised to learn that Nao, Natsumi and Kana all finished the race.

Credits:

W+K TOKYO
Executive Creative Directors: Mike Farr, Tota Hasegawa
Creative Director: Adam Koppel
Art Director: Matt Moore
Copywriter: Charlie Gschwend, Asami Yamashita
Designer: Ayano Takase
Planner: Maria Correa
Translator: Fumie Itake
Agency Producer: Kana Wakabayashi
Agency Assistant Producer: Masataka Odaka
Account Director: Ryan Johnson
Account Supervisor: Ai Kawasaki
Account Coordinator: Chihiro Sasaki

FILM PRODUCTION
PRODUCTION COMPANY:???? ???????GunsRock inc.?
Director: ?????Yasuhito Tsuge?
Director: ????Takashi Koyama?
Producer: ?????Takeshi Matsutomo?
Production Manager: ????Yuu Banba?/ ?????Kenji Tanimoto?/?????Ryuta Nagano? ????Tatsuya Tsuji?/????Kaoru Tanaka?
Director of Photography: ????Jin ito?/ ???????Yoshitaka Murakami?
Steady camera: ?????Hisataka Ueda?
Mixer: ?????Shuji Komaki?
Off Line editor: ?????Yoshitaka Honda?/ ?????Nobuo Mita?
Colour Correction: ?????Hiroyasu Tsurukawa?
CAST:?? ?? (Nao Harada), ?? ?? (Natsumi Kozato),  ?? ?? (Kana Murata)