Hasta La Creative!

W+K Portland celebrates the myth of the American Dream in a new 60-second spot for Chrysler for the new 2015 Chrysler 300 entitled “The Kings and Queens of America,” narrated by Game of Thrones’ Peter Dinklage.

“There is no royal blood in this country,” Dinklage begins at the beginning of the ad, with strings playing dramatically in the background, “Nothing is reserved for anyone.” The narration is matched by expertly crafted shots of men and women staring out at city skylines. “It’s all just out there, waiting for someone to reach out and take it,” Dinklage continues. While the sentiment behind the ad ignores the reality that social mobility is actually higher in most European countries than it is in the U.S., this is advertising, not sociology. Dinklage’s voice acting (which, of course, is typically brilliant) delivers well-written copy and is matched perfectly by visually impressive footage, courtesy of director Samuel Bayer.

The effort launches a “Drive Proud” campaign for Chrysler, which will also span digital and print and focuses on celebrating “success through hard work across all walks of life, from entrepreneurs and small-business owners to self-employed contractors, designers and artists” and features Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (cofounder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner). Of course, the timing of the launch couldn’t be better either, with the imminent debut of season five of Game of Thrones making Dinklage’s involvement pure gold.

Credits:

W+K PORTLAND

Creative Directors Aaron Allen / Kevin Jones

Copywriter Alex Romans

Art Director John Dwight

Broadcast Producer Endy Hedman

Art Producer Grace Petrenka / Amy Berriochoa

Strategic Planning Cat Wilson / Sarah Biedak

Media/Comms Planning Alex Barwick

Account Team Cheryl Markley / Lani Reichenbach / Stephanie Montoya

Business Affairs Karen Murillo

Project Management Jane Monaghan / Annie Quach

Executive Creative Directors Joe Staples / Mark Fitzloff

Head of Production Ben Grylewicz

PRODUCTION

Production Company HSI

Director Samuel Bayer

Executive Producer Roger Zorovich

Line Producer William Green

Director of Photography Samuel Bayer

Photographer Samuel Bayer / John Clark

EDITORIAL

Editorial Company Joint

Editor Nicholas Davis

Assistant Editors Kristy Faris

Post Producer Leslie Carthy

Post Executive Producer Patty Brebner

VFX

VFX Company Joint

Lead Flame Artist Katrina Salicrup

Flame Artist David Stern

Smoke Artist David Jahns

VFX Producer Alex Thiesen

MUSIC + SOUND DESIGN

Songs “Blood and Stone”

MIX

Mix Company Joint

Mixer Noah Woodburn

Producer Sarah Fink