Hasta La Creative!

W+K Amsterdam celebrates its (and Heineken’s) home turf in its latest spot for the brand, “The Insider.”

The spot follows a young local as he hijacks a city tour, giving them an insider’s look at the city rather than the bland boat tour they signed up for. His tour includes all sorts of hijinks, such as a secret underground party complete with masks, live music and (of course) Heineken. “The Insider” follows pretty much the same formula as last year’s “The City,” tying the brand to wild times enjoying the urban landscape. Its premise of a hijacked city tour works well as a rationale for the ensuing frantically paced look at Amsterdam and W+K manages to work in shots of Heineken throughout without making it seem too over the top, but you have to wonder how many times W+K and Heineken can recycle the concept (even if there’s a good deal more to it than what the brand is doing stateside).