Hasta La Creative!

We learned a couple of important things about Israeli web development platform company Wix this fall: the client will air an ad during the Super Bowl and it won’t be created by former AOR Springer + Partners.

Earlier this month the first teaser confirmed that the ad will star some former NFL players, and information about the campaign continues to leak out…slowly.

Now we know who won the work: Committee LA, a “creative/production hybrid studio…led by noted ad directors Frank Samuel and Jeff Reed and Executive Producer Lauren Bayer.”

For creative lead, Samuel tapped Jeff Huggins, creative veteran who served as CCO at McCann SF, ECD at Deutsch NY, and CD at GS&P (among other roles).

Here they are on set with Brett Favre and the guy from Entourage:

The ad, titled “Wix Entrepreneurs,” will air during the fourth quarter — but the team created plenty of additional material in the form of regional ads, Vine clips, and a six-minute video of Terrell Owens cooking.

We now know that the ad will star Favre as a retired NFL star and Rex Lee as his agent — and that it will include the Emmitt Smith line-dancing clip you’ve probably already seen:

Here are the other teaser clips officially released today:

…and here are the full credits.