Sep 17

With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades

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Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames. That’s at least the premise behind the brand’s latest campaign, which rolls out today. According to Lego, this will be the Danish company’s first global…

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