Sep
18
With U.S. Economy Reeling, Advertisers Pin Hopes on Emerging Markets
Posted in: UncategorizedHONG KONG (Adage.com) — The disastrous jolt to U.S. financial markets is putting pressure on multinational marketers to do well in big emerging markets such as China and India to offset the sluggish U.S. economy. Those markets are still growing, but if demand for Asian-made products drops significantly, consumer spending in Asia could dry up, too.
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