With Storefronts Shuttered During the Pandemic, Parachute Brings Its Design Expertise Online

Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online. In particular, the ongoing coronavirus pandemic has prompted the brand to ramp up a one-on-one virtual styling service, where consumers can work with an “in-house expert consultant” to receive recommendations and home styling advice over video chat–free of charge. Ariel Kaye, Parachute’s…

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