Mar
07
With New Media Agency Mediahub, Post Shakes Up Its Marketing
Posted in: UncategorizedPost Consumer Goods–the company behind cereals like Fruity Pebbles and Honey Bunches of Oats–is ready to future-proof its media mix. The brand announced this week that IPG’s Mediahub inherited media duties from Publicis’ Spark Foundry and will manage its roughly $25 million to $35 million in paid media investments. Changes are ahead for Post, with…
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