Feb
04
With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans
Posted in: UncategorizedNBCUniversal has exclusive U.S. Olympics broadcast rights through 2032, so the company is ready to build a new generation of fans and keep them hooked for the next decade. While the company has pulled out all the stops to market its second Olympic Games in six months, targeting a younger audience proves to be a…
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