Hasta La Creative!

There’s something about this ad for Shoprite Rewards MasterCard that irks me. That’s right, irks. It’s an odd word, but apt. That’s right, apt. It’s the slag-off, sourpuss look on that shopper’s face at the beginning. She’s so smugly dismissive of her checkout server, almost derisive, until the rewards points start to tally. Then she’s all uber-psyched and overjoyed, like a good little consumer drone. But even when her cart’s loaded down with stuff, she still can’t be bothered to wave goodbye. Actually, on second viewing, that checkout gal looks kinda Stepford Wives creepy-robo-happy too. That place has a weird vibe. That’s right, vibe. It’s probably best to avoid Shoprite altogether. Thanks, commercial, for letting me know.

—Posted by David Gianatasio