Oct
10
Will The Quants’ Conquest of Adland Be Short Lived?
Posted in: UncategorizedIn marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. Since the dawn of time, clients have needed to muster the confidence to spend money on marketing, and bold ideas from the agency don’t exactly instill confidence, […]
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