Will Marketers Buy Into ‘Sarah Palin’s Alaska’?


NEW YORK (AdAge.com) — Sarah Palin used to say the only difference between a pit bull and a hockey mom was lipstick, but now she might hope that advertisers didn't take that line too seriously. It's the hockey mom, after all, that would attract more marketers to "Sarah Palin's Alaska," the eight-part documentary series that Discovery Communications has acquired for its TLC channel.

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