Hasta La Creative!

Detroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

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