Why Weak Package Design Is Becoming a Costlier Problem


Annually, at least $2.1 billion of grocery sales can be attributed to accidental purchases. And, out of 51 grocery categories, five types of products cause the lion's share of confusion. However, there are ways to ensure that products defend against copycat competitors and do not confuse customers.

No Responses to “Why Weak Package Design Is Becoming a Costlier Problem”

Post a Comment