Hasta La Creative!

Beyond the fact that they believe in the :60 second spot. Beyond the fact that they know the importance of music in painting the cinematic picture, Nike still understands that they are not just selling products. They’re selling dreams. Giving both kids and armchair Quarter Backs a glimpse at what could be or what once was. That moment, to some, is priceless.
The fact that the brand takes the time to show L.T. and Troy Polamalu as kids developing their skills matriculating thru school and then finally meeting on the field. Set against “L’Estasi Dell’Oro” or “The Blueprint 2″ (depending on your frame of reference) is huge. Both the young and the old can relate, revel, and simple smile at the idea. Good work guys.