Aug
15
Why Voting With Their Wallets May Be an Idle Consumer Threat
Posted in: UncategorizedMore than 80% of consumers who participated in a brand safety survey said they would reduce or stop buying a product if it advertised alongside extreme or dangerous content, which the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) said poses “significant financial risk to brands.” There’s just one problem: Consumers don’t always follow…
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