Jun
03
Why the New York Times Doesn’t Call Its Readers ‘Readers’
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a world of near-ubiquitous computing, where an ever-expanding collection of devices turns readers into an army of co-creators and news distributors, The New York Times is trying to figure out its place. And the venerable Gray Lady's place in this world, increasingly, rests squarely with turning its readers into, well, something more.
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