Hasta La Creative!

The New York Times Co. reported a lower-than-projected third-quarter loss as circulation revenue continued to grow but online advertising slumped.

Ad business at the Times, which is controlled by the Ochs-Sulzberger family, slid 2% from a year earlier to $138 million. That’s a smaller drop than the second quarter’s 4.7% decline. Even so, online ads fell twice as fast as those in the physical newspaper.

Digital advertising dropped 3.4% to $32.8 million, “due to ongoing secular trends and an increasingly complex and fragmented digital advertising marketplace,” the Times said. Print ads fell only 1.6%.

Continue reading at AdAge.com