Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow–and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission to make sure advertising policies are properly adhered to. But like all government-monitored regulatory environments,…

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