Jan 11

Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought

Posted in: Uncategorized

Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages the reader to pee on it. If she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib–using…

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