Nov
20
Why the Four C’s of Community Require the Commitment of Many
Posted in: Uncategorized
Have you ever given serious thought as to why marketers are so infatuated with the idea of "viral"? Think about it. Viral is actually pretty easy to wrap your head around. For starters, it's not difficult to measure. The problem with it, however, is that the odds are not in your favor. So let's forget the "V" word for a moment and talk about the "C" word: community.
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