Jun 11

Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All

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As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z–pick your group, and she’s researched them, written about them and (probably) lectured brands on how to…

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