Nov
17
Why Procurement Is Good for Media Agencies, and Why It Isn’t
Posted in: Uncategorized
NEW YORK (AdAge.com) — Tara Comonte is the newly appointed chief operating officer of Interpublic Group of Cos.' Mediabrands and the first CFO to be inducted into the American Advertising Federation's Hall of Achievement Under 40, at a ceremony taking place today. She spoke with Ad Age about the challenges facing the industry, the necessary restructuring media agencies must undertake to compete, outdated compensation models and the dreaded "P" word, procurement.
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