Apr
20
Why Pizza Giants Want Customers to Click, Not Call, for Delivery
Posted in: Uncategorized
CHICAGO (AdAge.com) — The major pizza chains now do 20% to 30% of their business online, but they want that figure to climb a lot higher, to 50%. Getting there will take some doing, but the journey offers lessons for other marketers also seeking to build their business online: Know your customers, make it easy and offer incentives.
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