Aug
23
Why PG Sought Small Over Scale in TV Strategy for Latest Pringles Launch
Posted in: Uncategorized
NEW YORK (AdAge.com) — Procter & Gamble could have gone with a lot of late-night hosts to promote its Pringles Xtreme crisps — Jimmy Kimmel, Jay Leno, David Letterman or Conan O'Brien. But it chose instead Jake Sasseville.
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