Feb
16
Why PG Is Bringing 18 Brands Together for Olympics Push
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Procter & Gamble is using the Winter Olympics for its biggest sports-marketing effort to date, as 18 brands are combining with the corporate brand in an effort that also includes P&G's first corporate TV ad in the U.S. In an interview with Advertising Age, Global Brand-Building Officer Marc Pritchard describes how this is the start of a growing wave of multibrand ideas for P&G.
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