Why One-Day Shipping Will Be the New Normal, Despite the Expense for Retailers

When Amazon CFO Brian Olsavsky announced during the company’s Q2 earnings call in April that it was shifting to free one-day shipping for Prime members, the world–as it so often does when the ecommerce platform pushes the needle–went nuts. Coincidentally, just six months later, nuts are among the more than 10 million products U.S. Prime…

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