Feb
11
Why Naked Sold to Australian Unknown
Posted in: Uncategorized
NEW YORK (AdAge.com) — As a hot independent with blue-chip clients, Naked Communications had its share of suitors — everyone from private-equity firms to Big Four holding companies. So when the communications-planning network picked Photon Group, an Australian holding company that's little-known outside its home, there was more than a little head scratching.
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