Mar 22

Why Marketers Need a Content Targeting Strategy for YouTube

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This past week, the Twittersphere exploded after YouTube CEO Susan Wojcicki referred to YouTube as a “library” for video from the stage at SXSW. This comparison seemingly infuriated the populace. Twitter comments ranged. If @SusanWojcicki is serious about making YouTube into a library I suggest she put together a team of librarians to consult and…

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