Oct 15

Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction

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At a time when so much attention is being given to the negative side of teens’ relationships with technology (i.e., tech addiction, isolation from the outside world, moody and impetuous behaviors), our 2018 Gen Z Passion Point(TM) Study paints a very different picture. In the 2018 wave, we included a representative sample of “Tech-Heavy” and…

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