Feb
15
Why It’s Still Your MTV, According to Judy McGrath
Posted in: UncategorizedLOS ANGELES (AdAge.com) — No one has seen more changes to the MTV brand than Judy McGrath, started with the network in 1981 as a copywriter and is now CEO of MTV Networks. Ad Age caught up with Ms. McGrath for an exclusive Q&A about the future of the MTV brand, why the company's won't make any digital acquisitions in 2010 and the Catch-22 of "Jersey Shore."
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