Apr
10
Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives
Posted in: UncategorizedOnce seen more as an added-value proposition for media placements, publishers’ branded-content labs have expanded to meet growing client demand. Publishing studios increasingly have become an appealing option for creatives at agencies that must regularly churn out work for reviews and struggle to retain talent. Ark Advisors partner Ken Robinson, who specializes in managing agency…
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