Nov
17
Why 'Idol' Works for Coke — but Not for Ford
Posted in: Uncategorized
The biggest TV success in history, "American Idol," features three brands — Coca-Cola, Ford and AT&T (formerly Cingular) — have shelled out a reported $26 million to sponsor the show . But for all the money spent and on-air mentions, do the sponsorships really register with viewers?
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