Jul
16
Why Hyperfactory Buy Makes Sense for Meredith
Posted in: Uncategorized
NEW YORK (AdAge.com) — Meredith Corp. has acquired mobile hotshop the Hyperfactory after taking an initial stake in the agency responsible for the much-loved Kraft iFood Assistant app one year ago. Since the agency's opening in 2001 by two brothers in New Zealand, Hyperfactory remains one of the most-distinguished mobile creative agencies to date, having worked with Coca-Cola, L'Oreal and, of course Kraft on its first iPad app.
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