Oct
07
Why Global CMOs Face Greater Challenges Than Traditional Marketers
Posted in: Uncategorized
Levi's Jaime Szulc and others in the global chief marketing spot have a challenging job. The global CMO must build long-term global marketing capability by driving a single global strategy, forcing organizational alignment, clarifying roles and responsibilities, safeguarding the consistency of the brand and accelerating speed to market, while building brand and marketing expertise across geographies.
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