Apr 12

Why FedEx’s Transportation of $1 Billion in Artifacts—Including King Tut—Is Big for the Brand

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FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic wreckage, endangered sea turtle eggs and the Vince Lombardi trophy. Even so, execs at the global company had to draw…

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