Jun
16
Why Dad Needs a Doctor
Posted in: UncategorizedTrying to convince middle-aged men to see their doctors regularly, a new public service effort launched this week uses humor to educate men older than 40 about the importance of preventive screening tests. The effort, created pro bono by Grey New York, is an extension of the Men's Preventive Health campaign launched in 2008 by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality and the Ad Council. The PSAs are timed to coincide with Men's Health Week, June 13 to 19, and Father's Day, June 20.
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