Jun 19

Why Companies Want Clorox as Much as Consumers Do (If Not More)

Posted in: Uncategorized

Consumers are desperate for Clorox, and so are brands. More valuable than the disinfecting wipes and sprays, though, has been the sense of safety and security that’s become wrapped up with the Clorox brand. In late May, for instance, a Harris Poll found that U.S. consumers ranked Clorox second on a list of the most…

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