Apr
23
It’s Time to Swap ‘User’ for the More Personal ‘Consumer’
Posted in: UncategorizedOur industry is addicted to jargon. APIs, programmatic, DMPs, DSPs, PMPs, backfill–all of this technical language is fine when we’re talking about machines, but it overlooks the most important part of the ad tech equation: people. Although we talk the talk about ad personalization and people-based marketing, widely adopted industry terms like “users” feel anything…
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