Sep
09
Why brands love Bond
Posted in: UncategorizedLONDON – Coca-Cola’s multi-million pound deal with the upcoming James Bond film shows that the spy continues to be a huge draw for brands. The tie-up, which will see Coca-Cola Zero rebranded as Zero Zero 7 to support the second film with actor Daniel Craig playing Bond, is the latest in a long line of collaborations.
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