Feb
24
Why Axe Bet on Consumers for Global Twist Launch
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Some might not see the Axe man as complicated. But for its newest global fragrance launch, the Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex — and evolve literally over time.
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