May
06
Why Ad Tech Shouldn’t Be Skittish About Supply Path Optimization
Posted in: UncategorizedSupply path optimization, better known as SPO, might seem like another buzzy tech phrase looped into the programmatic landscape, but it’s one of the industry’s most effective ways to cut the clutter between media buyers and publishers hungry to sell their inventory. Though different players in the ad-tech ecosystem need different approaches, the general idea…
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