Mar
26
Who Watches the Most TV and Video? Young Boomers
Posted in: UncategorizedNEW YORK (AdAge.com) — A sweeping study of media habits has determined that young boomers use digital platforms more than previously thought and that consumers under the age of 35 watch more live TV than expected. At the same time, evidence is mounting that traditional TV use is in decline among consumers in advertisers' favorite age demographic, between 18 and 34.
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