Cycle Agarbatti: Lord Shiva

Cycle Agarbatti: Lord Shiva

Cycle Agarbatti is the world’s largest manufacturer of devotional incense sticks. Many people in India are illiterate, they recognize the brand via the bicycle picture.

Advertising Agency: Mudra, Mumbai, India
Creative Directors: Bobby Pawar, Rajesh Sonawane, Mahendra Bheda, Varun Mehta
Art Directors: Girish Wadisherla, Vivek Jadhav, Vijayanand
Copywriters: Varun Mehta, Deepa Rao
Photographer: Mietsh Popat
Digital: Sudhir Gautam
Published: December 2007

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