Apr
12
Who Owns Social, Anyway?
Posted in: Uncategorized
So, who the heck owns social? That's a tricky question, not only because every business stakeholder — marketing, PR, IT, research, investor relations, media, consumer relations — seems to have a piece of social baked into their new DNA and delivery road map, but also because its definition and scope keep getting pulled in new, arguably more complicated, directions.
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