Hasta La Creative!

While reading an article on Ink (Kansas City’s new alternative press newspaper), I encountered the following banner for Dillard’s.

The banner is an animated GIF. Sometimes, when making an animated GIF, you’re able to specify how many times it loops before stopping. And on some of those occasions, we art directors have been known to forget to un-check that looping box — so that the banner will continue to loop.

I didn’t notice this banner until I was done reading the article — which meant that the banner had stuck on the frame of "DILLARD’S  Now available at Dillard’s…" Which led me to wonder, what exactly is available:

• Baseball bats?
• Muscle shirts?
• Celtic/Tribal stuff?
• Silver bracelets for men?
• Haircuts and custom face shavings for men?
• or maybe it really is true that "Dillard’s is now available at Dillard’s?"

Sometimes we need to remind ourselves that in this oh-so-fun digital space, that your entire message may not be seen at one time.