Hasta La Creative!

In some regions of Brazil people don’t know what is the Frost Free technology and they yet has to defrost their refrigerators.
Thinking about it, Whirlpool / Consul made an activation In some specific supermarkets. They launched a promotion amazing to strengthen the advantages and facilities of Consul Facilite Frost Free. Frozen pizzas were sold at an unbeatable price, but to get the product was necessary win the ice wall.

Advertising Agency: DDB, Brazil
Creative Director: Marco Versolato
Art Director: Daniel Ottoni
Copywriter: Alexandre Catarino
Client Service: Mônica de Carvalho, Claudia Almeida, Suzana Poli, Renata Beltrão, Giovanna Falvino
Planning: Cynthia Horowicz, Nathalia Iervolino, Paulo Vita, David Gross
Media: Alessandra Gambuzzi, Patricia Calheiros, Camila Teixeira, Vanessa Moscardo, Julio Frassei
RTVC: Gilberto Pires (Gibinha), Juliana Racioppi Tangary
Production Company: Hungry Man Projects
Director: Gualter Pupo
D.O.P.: Fernando Young
Editing Company: Great/Hungry Man
Sound Production Company: Jamute
Sound Engineer: James Feeler , Paulinho Corcione
Advertiser’s: Natalia Gadioli