Jul
07
Where Will We Watch Those 3,600 Hours of Olympics?
Posted in: UncategorizedNEW YORK (AdAge.com) — NBC Universal, which has broadcast the Olympics for decades, has a mission for the 2008 Beijing Games: It wants to analyze the new viewing behaviors of the Olympics audience. And in doing so, it hopes to get marketers accustomed to measuring TV audiences in a different fashion.
Post a Comment