Jun
09
Where to Find the Marketer Opportunities in the New iPhone
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Apple executives didn't throw any curve balls at the Apple Worldwide Developers Conference today in San Francisco. But the iterative changes hidden within a new, faster iPhone — and the previously announced software upgrade — could change not just consumer but also advertiser behavior. Here's a run-down of what's new and what it means to marketers.
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